Frequently asked questions

Setupay is a digital payments and financial services platform operated by DEEPFI SERVICES PRIVATE LIMITED. It enables retailers, distributors and businesses to offer money transfer, AEPS, recharges, bill payments, UPI collections and credit-card bill payments to their customers.

No. Setupay is a technology and distribution platform. Banking services such as AEPS and money transfer are provided in partnership with RBI-regulated banks and authorised payment-system participants.

Any Indian citizen aged 18+ running a shop, CSC, cyber café, mobile store or small business can apply as a Retailer. Entrepreneurs who want to manage a network of retailers can apply as a Distributor. Companies can integrate via API.

PAN card, Aadhaar card, a shop/business proof (shop photo, GST/Udyam/trade licence or electricity bill) and bank account details (cancelled cheque or passbook).

Once documents are submitted and verified, accounts are usually activated within the same working day.

There is no software or licence fee to use the Setupay retailer portal. Device costs (for AEPS biometric scanners) and any onboarding charges, if applicable, are communicated transparently before activation.

Use the Add Fund option in your panel and pay via UPI, IMPS/NEFT or cash deposit to the designated account. Upload the payment slip and the amount is credited after verification — usually within minutes.

Limits depend on the partner bank and the remitter's KYC. Typically up to ₹25,000 per transaction and ₹2,00,000 per month per remitter. The exact limit is shown in the panel before every transfer.

Failed transactions are automatically reversed to your Setupay wallet. If a transaction is pending, please wait for the final status before retrying — do not submit duplicate instructions. Pending cases are resolved within bank timelines (normally T+1 to T+3 working days).

Commission is credited to your wallet in real time on each successful transaction and is visible in your earnings report.

Call +91 79866 29866 (Monday to Saturday, 9:30 AM – 6:30 PM IST), email support@setupay.co.in, or raise a ticket from Help & Support in your panel. For fraud, call immediately at any time.

Never. Setupay staff will never ask for your password, transaction PIN, OTP, UPI PIN or biometrics. Treat any such request as fraud and report it.

Use the Grievance Redressal process: first contact customer support with your transaction ID; if unresolved, escalate to the Grievance Officer. Details are on our Grievance Redressal page.