Simplifying payments for every Indian
Setupay is the consumer and partner brand of DEEPFI SERVICES PRIVATE LIMITED — a fintech company building reliable, inclusive digital financial infrastructure for Bharat.
A fintech platform born to serve the last mile
Millions of Indians still walk to a neighbourhood shop to send money home, withdraw cash or pay a bill. Setupay turns that shop into a full-service digital banking point.
Operated by DEEPFI SERVICES PRIVATE LIMITED, Setupay provides a single, secure platform for Domestic Money Transfer, Aadhaar-enabled Payment Services, mobile and DTH recharges, Bharat BillPay, UPI collections and credit-card bill payments. Our partner network of retailers and distributors delivers these services with speed, transparency and trust.
We work only with RBI-regulated banks and authorised payment-system participants, and we invest continuously in security, uptime and partner support so every transaction — however small — is dependable.
Our core values
Trust
Every rupee is handled with bank-grade security, clear receipts and complete audit trails.
Transparency
No hidden charges. Commission, fees and limits are visible before every transaction.
Speed
Instant transfers, instant settlement and instant support — because time is money for our partners.
Inclusion
We build for tier-2, tier-3 towns and villages where digital banking access matters most.
Growing with our partners
- FoundationDEEPFI SERVICES PRIVATE LIMITED incorporated with a vision to digitise neighbourhood financial services.
- Setupay platform launchRetailer portal goes live with DMT, recharge and bill payment services.
- AEPS & BBPS integrationAadhaar-enabled banking and Bharat BillPay added through bank and NPCI-authorised partners.
- Distributor networkMulti-tier onboarding, commission management and API access launched for scale.
- TodayServing partners across 500+ districts with 24×7 availability and a growing product suite.
DEEPFI SERVICES PRIVATE LIMITED
- BrandSetupay — Payments · Simplified · For You
- Nature of businessFintech technology & distribution platform for digital payments and banking-correspondent style services
- Registered office[Complete registered office address of DEEPFI SERVICES PRIVATE LIMITED]
- Contactsupport@setupay.co.in · +91 79866 29866
Partner with a company that puts you first
Whether you run a single shop or a distribution network, Setupay gives you the products, the support and the earnings to grow.